We had to admit our obsession right away because it’s such a great platform – essentially a Wikipedia for music, breaking down lyrics with line by line annotations that can be edited by anyone around the world – it’s an interactive guide to human culture. We loved it so much and were ready to help in any way we could to ensure the brand’s success.
What they needed, and we were happy to deliver, was innovative brand design to help their sales and marketing teams define Genius’s visual positioning. They needed to stand out in a way that truly reflects their unique offering especially with the number of creative partnerships they were about to pursue.
Genius needed to have its own identity so that it was clearly its own thing and not an extension of the large brands which it would partner. As we would be performing full service work for them, we decided that a 6 month contract would fit their needs best and we would be their dedicated firm for all of their graphic design.