Part of the New York Times group, HelloSociety is a big player within the world of influencer networks. Our relationship with this brand began more than 3 years ago, making them one of our oldest clients. We began by helping them with graphic design and visuals such as artwork, presentations and social media materials (see the full case study for the HS partnership here). After four years of having the same website, HelloSociety turned to us to update their aesthetic. Since we have been reinventing their language over the years, this was the perfect opportunity to create something fresh, without losing the essence of the company.