in order to showcase the launch of EA Sports Madden game, we set out to create an activation stunt at five of the biggest music studios in LA. setting up an aesthetically pleasing and comfortable space, the artists would be able to kick back and play in between recording songs. the idea was to craft a memorable experience, one that left people wanting to recreate it in their own homes, and could eventually live on in other studios down the line. in order to do this, EAT’s team designed a special console for each space, incorporating sharp graphics and cozy furniture. while all five spaces would follow the same art direction, each one would be unique.