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different points of view of Tenerife
our team trips are always subject to loads of expectation and excitement, so every year we create a keyvisual to illustrate our next destination. obviously, having so many artists and being such a visual team overall, we will always find excuses to create and design beautiful artwork, but this year we wanted to go a little further and explore the different visuals and skills our artists have to offer.
about the team trip: every year, we get together for a whole week in a completely different place in the world, so we can work, talk, laugh and just bond face to face. this year, we met in the beautiful, sunny Tenerife in the Canary Islands.
the situation: since we have so many different skilled artists in our team, we invited each one to create their own version of a poster for our team trip, using the trip to Tenerife as the only common point between the artworks.
the solution: multi platform campaign design with six beautiful posters representing this year’s trip. each one of the artists used this space as an opportunity to reinvent themselves and see how far their abilities can go.
the sweetest part was that, during this process, our artists talked to each other and loved the other’s arts so much, they started trying to “set a tone” for the posters. we had to remind them that this was their space to truly be themselves and be free to work with this task in any way they wanted to.
created by our artist Ijui, the first artwork for Tenerife displays soft colors and an illustration of a familiar figure for EAT team members: Veronika, the zebra. what the artist says: “since the Canary Islands are famous for their surfing spots, I thought about creating a visual that shows the company mascot, Veronika, surfing in Tenerife's scenario. I also added the local Volcano in the background to make a stronger connection with the location.”
the poster designed by our artist Panichi is a bit more minimalistic, using only the company colors alongside outlines of the Canary Islands. what the artist says: “My inspiration came from aged cartographic prints, with annotations from old explorers. I tried to imagine when adventurers came across the Canary Islands, and compared them to us, exploring Tenerife for the first time, marvelled by the nature, the people, the black sand beaches and mingling our culture with the locals.”
using bright colors and his unique style of illustration, we’re able to see Tenerife through our designer Bruno’s eyes. what the artist says: “The inspiration for this illustration was the location itself. even though I was never there before, during my research I found out that the architecture and nature were pretty unique - so I wanted to show that through my lenses.”
we meet Veronika, the zebra, again, but in a completely different style imagined by our artist Jess. what the artist says: “when I think about EAT's team trips, I always think of Veronika, the zebra — the main character of all of EAT's trips. but, who is Veronika? what does she think? is she a techno fan? or a hippie girl? those questions inspired me to draw different ways to see Veronika.”
our designer Uruguaio got us ready for a big adventure with his own version of a Tenerife treasure map. what the artist says: “the team trip for me is one of the most exciting and expected weeks of the year. it's all about me and these guys i love so much hanging out together and getting to discover some new places – it's an adventure. so I tried to represent that by bringing the Canary Islands flora, fauna, architecture and culture all together on this 'childish treasure map look-like' illustration. because that's how I was feeling about it: like a kid packing for a big adventure!”
this trippy design couldn’t have come from anyone else but our Berlin-based artist, Trevisan. what the artist says: “this poster is based on references I find everyday on the streets of Berlin: bold and brutalist design. it’s the kind of layout I’ve been most keen to develop. on the center is one of Tenerife’s beaches (with its volcanic black sand ) and EAT’s lysergic sun.”
this was a task we could see every artist had so much fun making, and it was interesting to see their different points of view of the same city. the result were six stunning, unique posters we loved so much, we ended up printing and gifting them to the team. so much love for our artists for making this team trip even more unforgettable <3
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